MLM has been compared to a cult. The cliche fits because both involve prescriptive beliefs, members only and members only rules, non-disclosure agreements, scams to make money and ultimately, ruin and doom for those who drink the Kool-Aid and sign their lives away to these schemes.
In the two years Shan’ann Watts was involved, she went completely over to the dark side. She wore the t-shirts, it took over her social media, it took over her family, it took over her mind. Even her phone was branded with the Le-Vel logo.
Below are a few screengrabs from one of Shan’ann’s Live videos. They reveal the particular flavor of Kool-Aid the Le-Vel cult was drinking.
At the very bottom is Shan’ann’s prayer flag, sticky-taped onto a makeshift shrine to Le-Vel.
Because of Le-Vel Shan’ann Watts was able to retire at 33-years-old. That’s quite a boast. Is it true?
And then there’s this:
Because of Le-Vel I have my life back.
But did it give her her life, or cost her her life?