The Madeleine McCann case is the most heavily reported missing-person case in modern history, and at a current cost of $15.4 million/£12 million, the most expensive missing-person search [for a single person] in history.
2007 spokespersons/PR/Campaign leaders timeline:
May 5th, Alex Woolfall (Bell Pottinger) assists the McCanns on behalf of Mark Warner.
May xth, Sheree Dodd assigned as “close consular support”, acts as spokeswoman.
May 11th, David Beckham Appeal
May 19th, Alex Woolfall departs for the UK.
May 21st/22nd, Clarence Mitchell assigned as “close consular support”.
May 30th, Sheree Dodd returns to the UK.
May 30th, Papal Visit in Rome.
June 12th, Clarence Mitchell recalled to Britain.
June [x]th Justine McGuinness Hired at £350-a-day. At some point brings in a friend of hers, David Hughes.
Sept 7th, McCanns named Arguidos. Justine McGuinness and David Hughes accompany Kate to Police station.
Sept 9th, McCanns flee Portugal.
Sept 11th, David Hughes appears as “spokesman” for the McCanns on MSNBC Live.
Sept 15th, Justine McGuinness’ contract expires.
Sept 18th, Clarence Mitchell hired in a private capacity.