At 1:38 in the video clip below, Shan’ann reads aloud the writing on Bellas’s shirt:
“Does it say, ‘Most likely to spend daddy’s money’?”she asks Bella.
Much of the Watts Family album is peppered with branding, aphorisms, quotes etc. There are a lot of words painted on walls, t-shirts, plastered over Facebook and attached to patches. There are dream boards and Thrive branded promotion messages. During virtually every promotion Shan’ann loads onto Facebook, she’s wearing the product, showing the product, sometimes eating the product or feeding it – on camera – to family, friends or other promoters.
By branding something, one is saying “this is what this is”. By branding someone, or oneself, one saying “this is what I am”, or “this is who I cam” [because of a particular product I’m using, and trying to sell]. But this is the biggest mismatch of all, in terms of the Watts family. How they were branded, and what things really were like, couldn’t have been more different.
Below is a sample of the incredible array of branded products and t-shirts Shan’ann used to brand herself and her family with.
Even the doormat is branded.